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Marketplace Tech

Parent influencers in France make a living by blogging about family trips

Marketplace Tech

Marketplace

News, Technology

4.51.3K Ratings

🗓️ 6 April 2023

⏱️ 4 minutes

🧾️ Download transcript

Summary

The French Parliament has taken up a measure that would give courts the power to ban parents from posting photos of their kids online. This comes as a poll just published in France shows that for thousands of parents, sharing their lives with their children on social media has become a serious, sometimes even large, source of income. In Paris, John Laurenson reports on the rise of the parent influencers.

Transcript

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0:00.0

How do you say, Sharenting in French?

0:05.2

From American Public Media, this is Marketplace Tech.

0:08.2

I'm Megan McCarty-Carrie-Koreno.

0:10.0

Yes, you heard that right, Sharenting, the portmanteau of sharing and parenting.

0:25.9

It's ubiquitous on social media, and in this age, when every aspect of life has become

0:32.3

content, Sharenting is also big business.

0:36.5

Last week on the show, we touched on the complications inherent when the family business becomes

0:42.3

the family business.

0:44.1

In the U.S., there are basically no restrictions right now on parents' posting content

0:49.1

of their kids.

0:50.7

And unlike with, say, child actors, no guarantees those young people will see any of the money

0:57.0

they help to earn.

0:59.0

As we discussed on the show, some of these kid-fluencers have started to speak out, and

1:04.0

express their displeasure with having their childhood monetized for clicks.

1:09.7

The French Parliament has taken up a measure that would give courts the power to ban parents

1:15.0

from posting photos of their kids online.

1:18.2

And a recent survey by a group called the Observatory of Parenthood and Digital Education

1:23.9

shows that for thousands of parents in the country, sharing their lives with their children

1:28.4

on social media has become an important source of income.

1:33.0

In Paris, John Lawrence and reports on the rise of the parent influencer.

1:41.1

The family speeds down a snowy, alpine slope on a sled pulled by huskies.

1:50.8

The coldier family takes pretty cool holidays, cycling in Barcelona, sand dune tobogganing

...

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