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I use it when I get like an ear infection, every time I get an ear infection or something

like that or clean out.

My ears are a cold or a flu.

That's a little too much information.

Tell us about the ear cleaning.

Hi, everyone. This is Pivot from New York Magazine and the Vox Media Podcast Network. I'm Kara Swisher. And I'm Scott Galloway. Resistant on subscribe. Why don't you give us an update? Because February is coming to an end. You've had over 20 million views across social media and over 1.5 million sites. This obviously has a lot of momentum. People mention it to me all the time. Your website touts $242 million loss in market cap. Talk a little bit

about how it's gone because we have something to announce. But first, give me a little update and

then you can do the big announcement. The honest truth is I'm struggling because it's taken a lot of time

and a lot of effort.

And it feels as if it's, the momentum is actually cumulative in building.

And I've had a lot of different kind of smaller, I don't know, resistance programs reach out

...