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Marketplace Morning Report

Paramount poised to acquire Warner Bros.

Marketplace Morning Report

Marketplace

Business, News

4.5927 Ratings

🗓️ 27 February 2026

⏱️ 7 minutes

🧾️ Download transcript

Summary

Paramount Skydance appears to have won the bidding war for Warner Bros. Discovery. Paramount raised its offer, and rival Netflix refused to match it, saying the deal is “no longer financially attractive.” The merger still has to be approved by federal regulators. We'll learn more, then dig into the current state of streaming services. And later in the program, roughly half of high schoolers planning to go to college are using AI tools in their search.

Transcript

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0:00.0

Paramount is, well, Paramount in the big Hollywood Eater be eaten saga.

0:07.2

David Brancaccio in Los Angeles here, this is what stock market investors at least see as a win-win outcome.

0:13.8

The studio Paramount Skydance stock is up more than 8% in pre-market trading now after it's emerging the victor in the battle to buy rival Warner

0:22.4

Brothers and Netflix stock is also up by the same percentage because it pulled out and won't

0:29.2

have to pay all that money to Warner Brothers, an entertainment conglomerate that owns movie and TV

0:34.1

studios, streaming outlets, and cable TV channels including CNN.

0:38.1

Here's Marketplace's Nancy Marshall-Gensar.

0:40.4

Paramount Skydance is offering $31 a share for Warner Brothers Discovery.

0:45.0

It's an all-cash offer, with much of the cash coming from Oracle founder Larry Ellison,

0:51.2

the father of Paramount CEO, David Ellison. Netflix declined to raise its offer for Warner

0:57.2

Brothers, saying, quote, the deal is no longer financially attractive. Paramount's takeover of Warner

1:03.4

Brothers still has to be approved by federal regulators. The Ellison's are close to President

1:08.5

Trump, who said he would be involved in the outcome.

1:11.9

Paramount would buy all of Warner Brothers, including CNN.

1:15.6

Trump said late last year that, quote, it's imperative that CNN be sold.

1:20.9

I'm Nancy Marshall Ginsburg for Marketplace.

1:23.7

As this deal comes together, Marketplaces Kristen Schwab has more on the state of streaming.

1:29.1

Right now, Naveen Sarma, a senior analyst at S&P Global Ratings, says streaming is complicated.

1:35.4

And a mess and very confusing.

1:38.1

There are a zillion content providers accessed a zillion different ways, and subscription prices are rising.

1:46.8

Sarma says viewers are starting to pick and choose.

1:53.1

You're seeing consumers binge watch stuff that they find interesting and then drop that service for a short amount of time.

...

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