PaleoFX: What Happens When Your Big Event Gets Cancelled With Michelle Norris
The Mike Dillard Show
Mike Dillard
4.8 • 583 Ratings
🗓️ 26 March 2020
⏱️ 54 minutes
🧾️ Download transcript
Summary
Michelle and Keith Norris are the founders of one of the most popular events in the United States, PaleoFX.
For the past 8 years, more than 8,000 health, fitness, and biohacking experts including Ben Greenfield, Mark Sisson, Dr. Steven Gundry, and Jamie Wheal, descend upon Austin for a three day event that’s become a staple in the industry.
But this year, that didn’t happen.
As with every other major event in the country, PaleoFX was forced to cancel their event.
Imagine this event was your entire business...
That you’d spent the last 1.5 years planning, preparing, and investing money into a 3 day show that would produce the revenue needed to cover those expenses, and produce the profit required to keep it going the following year.
Now imagine what it must have been like to find out that your event had been cancelled, and that you had no recourse.
You’re still on the hook for all of the expenses, customers are wanting refunds, and if you don’t find a way to pivot and figure this out, bankruptcy is the only option left.
Well that’s the situation Michelle and Keith are facing today, and she’s joined us to share this story, and what it’s like in the event industry, straight from the front lines.
I’ll just say this…
Michelle and Keith are absolute warriors. Their attitude, outlook, and fighting spirit are unbelievably inspiring because this isn’t the first or biggest challenge they’ve had to face.
As you’ll find out, they’ve been through worse. I’ll save this part of the story for the interview, but it’s one of the primary reasons why PaleoFX was created, and why we all believe that they will win this fight, and that the show will go on.
With that being said, I have a favor to ask…
Once you’re done listening to this interview, please jump on Twitter or Instagram, search for Michelle Norris, and send them your support through Twitter or Instagram. I know it would mean the world to them.
With that being said, please welcome Michelle Norris
Resources:
PaleoFX.com Follow PaleoFX on Instagram | Facebook | Twitter Follow Michelle on Instagram | Facebook | Twitter
Music:
Track: Domastic - Memories [NCS Release] Music provided by NoCopyrightSounds. Watch: youtu.be/uSpVIx6JnyQ Free Download / Stream: ncs.io/Memories
Transcript
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| 0:00.0 | Welcome back to the Mike Dillard podcast where we help entrepreneurs like you get the knowledge and skills that you need to bring your dreams to life. |
| 0:11.8 | Well, gang, welcome to crazy times. It is March 26th. We are a good week into official quarantine here in Austin, Texas. |
| 0:21.7 | Starting to feel a little bit like Groundhogs Day every day here. |
| 0:26.2 | We are absolutely working our tails off 24-7. |
| 0:30.4 | We've got the new YouTube studio built. |
| 0:32.3 | We've got an amazing project in the works that we're going to be telling you all about here in the next week or so. |
| 0:37.7 | And all kinds of stuff. |
| 0:39.4 | By the way, I don't know if I mentioned this on the last podcast. |
| 0:42.3 | I released my preparedness product that I have offered on and on two or three times over |
| 0:47.3 | the last five years, and you can learn more about that at micdillard.com forward slash prepare. |
| 0:53.1 | The concept is very simple. I filmed this with |
| 0:55.6 | my physician about corona content and a Navy SEAL buddy of mine. And we go through everything that |
| 1:01.4 | you need to protect your family to keep yourself safe, to keep yourself fed with all of the |
| 1:06.7 | supplies that you need. And the intention and the reason behind that is to allow you to focus on |
| 1:13.4 | building your business, focus on growing your business, focus on generating revenue, focus on |
| 1:18.1 | looking for opportunities, but you can't do that if your brain is stuck in flight or flight |
| 1:22.8 | mode. So the concept and the strategy behind this, which is what I've been teaching for years, |
| 1:27.5 | is that if you go get your essential items so that the back of your brain, your subconscious, |
| 1:32.3 | knows that you and your family are safe, no matter what happens, it's going to allow you |
| 1:36.8 | to start thinking with the front of your brain, the creative part of your brain, so that you |
| 1:40.8 | can look for opportunities and keep moving forward in big ways right now because |
| 1:45.3 | there are as many opportunities out there as there are things that are falling apart. |
... |
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