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the agentic customer platform for growing businesses. So Alex Karp, CEO of Palantir, I don't know if

you notice this. Whenever he talks on CNBC or whenever he does these interviews, he never really

talks about Palantir that much. He talks about, he might talk about politics. In this case,

now he's talking about AI sovereignty because it's the hottest topic. No, it depends what interview you catch of his, because I would CBC a lot, and he'll, he'll tell you, sometimes he'll be crazy, and he usually is crazy, and he talks about a lot of random stuff, but a decent chunk of the time, not majority, but a decent chunk of the time, or let me rephrase,

majority of the time he talks about Palantir, almost on every single appearance, it's just not the majority of the talk track. And I think that's what you are probably mean. This is what I'm saying. So because he used, the way he was, like he was doing media before was he talked about Palantir. He talked about the product and the service or whatever. That bores people, right? But when you start to talk about the latest topic, like right now, it's AI sovereignty or like another case, it might be talking about, oh, you know, securing our defenses or whatever it is, right? So Mark Andreessen said this, my friend Mark Andreessen from Twitter. so he says Alex Carve almost never talks about Palantir in interviews. Steve,

my, is, right? So Mark Andresen said this. My friend Mark Andreessen from Twitter. So he says Alex Carr almost never talks about Palantir in interviews. See, he might talk about a little bit, right, but he calls it the single best marking strategy he has ever seen and then reveal the number that proves it works better than anything else in the history of investor communications. Right. So what he does is he talks about the future of the U.S. military, which is what I just said. He talks about super intelligence. He talks about whatever is genuinely interesting to him about the world right now. And because he is CEO of Palantir, the company just sits there attached to all of it, right? And so it's like the sign filled way. You talk about something that's interesting that happened to you and just you put your offer at the end. But it's also related. What he talks about is related to what Palantir does,

even though he doesn't talk about it. So Mark Andreessen drops this number. So what percentage of Palantir investors have actually read the S1, practically zero? What percentage have seen carp on YouTube or CNBC or whatever, close to 100, right? So an Edelman, B2B, I don't know how much you can give credit to us, but no shade on Edelman, but Edelman B2B study found that thought leadership content drives purchasing consideration more than product marketing does by a factor of nearly three to one among enterprise buyers. Karp did not read that report. He just built the playbook it described. So here's the thing. So sure, even though the lawyer spent thousands of hours on the S1, he he is able to kind of just be out there all the time.

And he occupies a little bit of mindshare.

Because when I think about him, I think about his crazy hair.

I think about how quick he talks. I think he talks faster to me. He talks really fast. He's at this and it's very expressive as well. And so I'm like, oh, Poundier. He's like kind of the crazy guy that's on CNBC.

And super fit.

Yeah, he is super fit.

I was thinking about that yesterday.

Dude, the amount of skiing he does outdoor stuff.

I think someone ended up releasing him up. guy that's on CNBC. And super fit. Yeah, he is super fit. I was thinking about that yesterday.

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