Pain, Pressure, and Perspective| Episode 307

Real Business Owners

Trevor Cowley

Business

5 • 704 Ratings

🗓️ 15 April 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this solo episode, Trevor Cowley pulls back the curtain on the harsh realities of entrepreneurship that no one talks about. If you've ever felt stuck, overwhelmed, or like you're barely holding it together—you’re not alone. Trevor shares how pain, pressure, and perspective are the real catalysts to leveling up in both business and life. This is a no-BS guide to embracing the process, building resilience, and becoming the leader your business actually needs.

If you are ready to level up personally and professionally, go to joinrbo.com

Transcript

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0:00.0	Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.
0:07.0	Every level that you hit, there's a lot of things that suck that you just won't want to do.
0:11.6	What you're capable of is on the other side I don't feel like it.
0:15.5	And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there.
0:23.4	Welcome back to another episode of real business owners with myself, Trevor Cowley.
0:27.4	Today is a solo episode.
0:29.5	Per usual, guys, if you're ready to level up, go to join RBO.com.
0:33.3	Today I want to discuss just the realities of business, the realities of progress, the realities
0:40.3	of leadership.
0:42.3	There's a lot of harsh realities that we really don't think about when we're entering
0:47.1	into business ownership.
0:50.0	You know, we get excited about the opportunity to create financial freedom for ourselves, and we end up getting to the point where we look around and say, did I just build a prison? I hate my life. You're in a low spot. And I want to let you know real quickly that that is absolutely normal. You know, even the process of going through the 13.1 miles a day,
1:13.0	like I go in knowing that there's going to be good days and I know that there's going to be
1:16.7	bad days. I know it's going to be tough. And so when I'm facing a tough day, I already knew that
1:22.6	this was going to be part of the process. So most often we go into business with this fairy tale idea of what business
1:30.0	ownership is or entrepreneurship is. And when the reality of the situation doesn't match up with
1:37.4	the fairy tale that we told ourselves going into it, we create a lot of misery for ourselves.
1:43.4	The problem is, is if you're creating an
1:46.0	expectation or a result that's outside of the current one that you have and you don't have
1:51.0	the work ethic or the discipline or the resolve that you need in order to get there, you're
1:55.9	going to create a lot of misery for yourself. Because you don't have the mentality or the work ethic to get you
2:04.0	where you're trying to go. And so you're wanting to go somewhere that you don't have the capacity
	...

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