Paid newsletter pricing disruption, Instagram Reels underperforming + OK Boomer | E1562
This Week in Startups
Jason Calacanis
4.2 • 1.4K Ratings
🗓️ 17 September 2022
⏱️ 46 minutes
🧾️ Download transcript
Summary
Friday variety is back! First up, J+M do a Startup Breakdown and cover newsletter platform beehiiv and how it could disrupt Substack's pricing model (2:27). Then, they cover leaked documents from Meta that show Reels is underperforming (12:52) before Producer Rachel wraps the show with another edition of OK Boomer! (26:18)
(0:00) J+M tee up today's segments!
(2:27) Startup of the Day Breakdown! beehiiv charges a flat subscription rate for newsletter subscriptions, price comps with Substack
(11:28) Indochino - Get $50 off any purchase of $399 or more by using code TWIST at checkout https://www.indochino.com
(12:52) Leaked Meta documents show Instagram's "Reels" product is underperforming
(22:51) Producer Rachel joins to tee up today's OK Boomer guest!
(24:48) Zapier - Try for free today at https://zapier.com/TWIST
(26:18) OK Boomer: Josh Kaplan joins to break down his background and starting Smooth Media
(35:14) WorkOS - Go to https://workos.com to learn how to make your app enterprise-ready.
(36:43) Why newsletters are an efficient way for influencers to monetize
FOLLOW Jason: https://linktr.ee/calacanis
FOLLOW Molly: https://twitter.com/mollywood
FOLLOW Rachel: https://twitter.com/_rachelbraun
FOLLOW Josh: https://twitter.com/JKaplan1
Transcript
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| 0:00.0 | All right, everybody, it's time for our Friday Variety Show. |
| 0:03.1 | What do we have on deck, Molly Wood? |
| 0:05.4 | Right, yay. |
| 0:06.5 | We have got a super interesting series A, |
| 0:09.2 | all about a newsletter platform called Beehive. |
| 0:12.2 | And it leads into a super interesting conversation |
| 0:14.9 | about how you as your startup need to prepare |
| 0:17.0 | for price disruption. |
| 0:18.4 | Yes, I mean, look out the sub-stack pricing at scale |
| 0:23.4 | compared to Beehive, Ghosts review, |
| 0:26.7 | all these other platforms is pretty shocking. |
| 0:28.8 | And it is an important lesson for founders to learn early |
| 0:32.1 | about how to deal with disruptive pricing, |
| 0:34.1 | or maybe how to be a disruptive price yourself. |
| 0:37.0 | Yep, and then we're playing a new game, |
| 0:39.4 | a new Friday game, Circle Back. |
| 0:40.7 | We're circling back to a big news story |
| 0:43.2 | that was slightly under-reported this week, actually. |
| 0:45.6 | And then, you know, we're gonna have our usual fight |
| 0:47.4 | about TikTok, like we do. |
| 0:48.6 | Well, I mean, meta, yep. |
| 0:51.3 | And their Reels campaign is a spoiler alert. |
... |
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