Overwhelmed by AI? How to Actually Start Using It in Your Online Business (Without Burning Out)

She Means Business Show

Carrie Green

Entrepreneurship, Business, Marketing

4.9 • 656 Ratings

🗓️ 25 November 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of She Means Business, Carrie sits down with long-time friend and AI strategist Rick Mulready to talk about what it really looks like to build an AI-first business in 2025 and beyond.

If you've been dabbling with ChatGPT, still doing everything manually, or feeling slightly terrified you're "already behind" with AI… this conversation will feel like a deep exhale and a wake-up call all at once.

Rick shares how burnout and one simple experiment with ChatGPT led him to completely reinvent his business around AI – and why he believes the biggest shift for online entrepreneurs now is moving from people manager to AI manager.

Together, we explore practical, non-techy ways you can start using AI today to save hours every week, make smarter decisions, and free yourself up to do the work (and live the life) you actually want.

In this episode, we talk about:

How burnout and ChatGPT pushed Rick to pause his "successful" business and pivot fully into the AI space
Why traditional "record once, sell forever" courses are getting outdated fast – and why Rick chose a membership model in the age of AI
What it means to build an AI-first business instead of trying to bolt AI onto an old way of working
The dreaded time audit and how AI can help you see where your time is really going (without a huge spreadsheet)
Simple ways to use ChatGPT beyond content: time analysis, decision support, planning trips, troubleshooting real-life problems (like a broken motorhome!)
How to use AI to:

Draft newsletters and weekly emails in a fraction of the time
Turn your FAQ doc into a "world-class" customer support assistant
Analyse your P&L, ad stats, or sales pages and get clear, actionable recommendations

The difference between "using ChatGPT for a task" and building AI agents that can research, ideate, draft and send things for you
What it practically looks like to go from solo operator to having an AI "org chart" across marketing, operations and delivery
Why aggregating your business knowledge (courses, FAQs, SOPs, offers, etc.) in one place now will make your future AI setups 10x more powerful
How AI is opening up wild creative possibilities – from building apps without being a coder to helping Carrie's 6-year-old turn his stories into books and 3D characters
The mindset shift we all need: choosing curiosity over fear, and committing to 20 minutes a day of "AI practice" so we don't get left behind

Resources & tools mentioned

Connect with Rick Mulready

Website & newsletter: rickmulready.com rickmulready.com
The AI Playbook® community: The AI Playbook on Skool Skool

AI & automation tools we mention

ChatGPT – Carrie's go-to for time analysis, meal planning, content, motorhome troubleshooting and more
Claude – Rick's favourite for long-form copy like email sequences and sales pages
Relay.app – no-code AI workflow + automation tool for building simple agents and workflows Relay
Gamma – AI tool for creating slide decks and presentations quickly Gamma
Dia – an AI-powered browser from The Browser Company that lets you "chat with your tabs" and analyse what's on your screen in real time Dia Browser

(Always check current pricing and plans for these tools, as they change often.)

Loved this episode?

Tag me on Instagram and tell me your biggest takeaway or how you're using AI in your business – I love hearing your stories. 💛

And if this episode sparked ideas for you, it would mean the world if you left a review on Apple Podcasts so we can reach and support even more women building their dream businesses.

Transcript

Click on a timestamp to play from that location

0:00.0	I was able to use it to help me analyze. What were the tasks that were really draining me? What were the tasks that really got me excited and inspired? And it was so good. I was like, oh my God, this just saved so much my time. The skill of the business owner, the entrepreneur, is going from people manager to AI manager. How many roles that AI will wipe out? You do need to be thinking about those things because that's the reality. But it also
0:21.0	opens up so much opportunity. People can't afford to get overwhelmed to the point where they
0:27.2	just freeze and procrastinate and don't take action. I'm fascinated to see where the world was
0:31.7	going to go. I don't even think we can envisage what that's going to look like.
0:40.3	Hello, hello, everyone.
0:41.7	I am so excited for this because I am joined by the amazing Rick Mulready, and we're
0:47.7	going to be talking about AI.
0:49.5	Rick, I am so excited to have you here.
0:52.0	I'm excited to be here.
0:53.2	I love this conversation. I mean,
0:55.1	I'm glad I hit record when I did because we've been chatting for quite a while now talking
0:58.6	about all things AI and I'm like, this is just so good. We need to like get going with this
1:02.8	conversation. Obviously, AI has completely changed the business landscape and the way we do things
1:10.1	and we were just talking, weren't we
1:11.8	before, hit record about how the thing I keep thinking to myself is, I can't keep thinking about
1:17.4	building and growing a business the way I have been for the past 10 plus years. I need to start
1:22.1	thinking about it from like an AI first frame of mind and perspective. And I think this is going to be absolutely critical
1:29.7	for anyone and everyone building businesses. But for so many others, it's like hard to even
1:36.0	know where to begin. Because on the one hand, it's like how it's like optimizing our business
1:41.8	and making it more efficient, like being able to cut our workloads and having like AI agents and all this stuff.
1:47.3	And there's so many different avenues to it all.
1:49.4	So I am so excited to have a conversation about it all for, you know, the person potentially like the sole opener who has thought big business dreams, but they're not really, they may be using
	...

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