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Strawberry Letter

Over Coming the Odds: She shares journey from juvenile detention to training youth ages 8 to 18 to earn money.

Strawberry Letter

iHeartPodcasts

Society & Culture, Relationships

4.51.7K Ratings

🗓️ 6 November 2025

⏱️ 32 minutes

🧾️ Download transcript

Summary

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Crystal Victoria.


🎯 Purpose of the Interview

The interview aims to:

  • Showcase Crystal Victoria’s work in youth entrepreneurship through her nonprofit Target Evolution, Inc.
  • Promote the Teen Biz Box, a hands-on business starter kit for kids.
  • Inspire parents, educators, and community leaders to support alternative career paths for youth.
  • Share Crystal’s personal journey from juvenile detention to becoming an author and entrepreneur.

🔑 Key Takeaways 1. Empowering Youth Through Entrepreneurship

  • Target Evolution trains youth ages 8 to 18 to earn money and gain real-world experience.
  • Programs include retail and culinary entrepreneurship, with plans to expand nationally starting in Dallas and Houston.

2. Teen Biz Box: A Practical Solution

  • A $100 kit that includes everything a child needs to start a small business.
  • Three product options: Friendship Bracelets, Craft Notebooks, and Ceramic Coasters.
  • Kids can earn up to \$150–\$200 per box by selling customized products.

3. Alternative Pathways Matter

  • Not all kids are tech-focused or college-bound.
  • Entrepreneurship teaches soft skills like communication, customer service, and resilience.
  • Victoria emphasizes the importance of in-person interaction over purely digital business models.

4. Personal Story of Redemption

  • Crystal shares her background of being in and out of juvenile detention.
  • Entrepreneurship gave her purpose and a way out of street life.
  • Her journey is a testament to the power of second chances and vision-driven leadership.

5. Preparing for the Future of Work

  • With AI and automation changing job markets, reskilling and adaptability are key.
  • Entrepreneurship offers a mindset shift that prepares youth for career transitions every 3–5 years.

🗣️ Notable Quotes

  • On youth entrepreneurship:
    “An app will never replace food and eating. We need programs for culinary and hospitality entrepreneurs.”

  • On her personal journey:
    “I didn’t have a Teen Biz Box. I had trouble. But I prayed to God: ‘Give me something to do with this story.’”

  • On accessibility:
    “Some kids don’t have bootstraps to pull themselves up. Let’s slide down the ladder and help them climb.”

  • On the Teen Biz Box:
    “Before you spend $1,000 on your kid’s business idea, give them a box. If they sell everything, maybe they’re serious.”

  • On preparing for the future:
    “Long gone are the days of one career for life. Learning, unlearning, and reskilling is the new normal.”


📦 Teen Biz Box Highlights

  • Contents: Product inventory, art supplies, business cards, signage, and educational materials
  • Website: TeenBizBox.com
  • Target Age: 8–18
  • Goal: Teach entrepreneurship, communication, and self-reliance

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

This is an IHeart podcast.

0:04.1

Hi, I'm Rishon McDonnell.

0:05.6

I host this weekly Moneymaking Conversation Masterclass show.

0:08.8

The interviews and information that this show provides are for everyone.

0:12.1

It's time to start reading other people's success stories and start living your own.

0:16.0

If you want to be a guest on my show, please visit our website,

0:19.3

Moneymaking Conversations.com, and click the Be a

0:22.4

guest button if you're a small business owner, entrepreneur, motivational speaker, influencer,

0:27.5

or nonprofit. Now, let's meet our next guest. My guest is an award-winning entrepreneur,

0:33.3

author, and founder of Target Evolution, Inc., a 501C3 nonprofit organization established in 2011.

0:41.0

That organization trains youth ages 8 through 18 to earn money and gain real-world experience

0:47.6

through their signature teen-biz products and programs, which also includes retail and culinary

0:54.0

entrepreneurship education models.

0:57.1

Please welcome to Money Making Conversation Masterclass, Crystal, Victoria.

1:01.0

How you doing, Crystal?

1:01.9

I'm doing well.

1:02.8

Thanks for asking.

1:03.5

I saw culinary up there.

1:04.8

I know that.

1:05.6

What does that mean?

1:06.2

I got the team biz, but I heard culinary.

1:09.1

You know, I kind of like to burn a little bit in the kitchen.

...

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