Welcome to Darren Daily On Demand, your most trusted resource to help you become better

every day.

Today we have another special episode where we go one-on-one with Darren with an excerpt

from a private interview.

The question in this clip that Darren was asked is, what is the best process for business

owners to remove friction points in their business?

Here's your success mentor, Darren Harding.

There's lots of time and money that's spent on advertising and too little on conversion

and optimization, right, and then repeat and referrals.

So here's the deal.

Let me just put it bluntly.

Amateurs only attended the front end of the funnel.

That's traffic leads in new sales.

And it's the professionals that address the entire contact funnel.

So I'll just give you a real funnel example, then we'll translate it into physical client

acquisition.

People spend a lot of money on Facebook ads or an ad and then it goes to an opt-in page.

And if it doesn't work, they go, a lot of ad didn't work.

Well, maybe it was exactly what happened on that opt-in page.

And you optimize that.

You might actually plug a hole that happened, and maybe that leads to a sales event.

And that leads to a shopping cart and that leads to a one-time offer and an upsell and

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