Sometimes running a business can feel like swimming upstream

in Siberia, for the bear clinging onto your leg.

But zero online accounting software can help you manage the ins and outs of your finances

in real time.

So you can keep them running smoothly.

Soon it will feel more like you're going down a water slide.

Your turn.

In a rubber ring.

Or being serenaded by a string quartet.

Search zero with an X, because healthy business is beautiful business.

Hello and welcome to the first 2022 episode of Outward.

I'm Christina Cauterucci, a senior writer at Slate, and I want to talk about an Instagram

ad.

Recently, it was for a queer company hyping up a hair pomade.

The hair pomade was made for, according to the ad, women and folks.

The two genders, right?

The two genders.

I mean, it took me a second.

I thought I had misread it.

But then, you know, maybe it's just the logical and result of what queers have been

doing for a while now, which is replacing the word people with folks for some reason.

So then X sometimes not, which I'm still waiting to hear about how that makes it more

...