When he was in college, the thing that annoyed Brett Cohen the most was celebrity culture.

There's so many people who are famous nowadays for doing absolutely nothing.

Just for living and driving cars and wearing clothes,

showing up at events, walking the red carpet, putting out a sex tape.

Ugh.

Plenty of us have felt this way.

But one day, noting the intensity of worship,

a single reality star could get.

30 million followers on Instagram.

Brett had a devious idea.

Yeah.

A way he thought would prove to us all just what celebrity worshipping suckers we all are.

I said, well, what if we just created like a fake celebrity entourage?

What if he and his friends just manufactured all the trappings of celebrity

and then just stuck Brett in the middle of it?

And eventually that evolved into, let's do that and walk through Times Square on a, you know, a busy Friday night.

And let's just see how many people actually will think I'm famous.

Let me see if I could instantly manufacture fame.

So a few days later, Brett goes on to Craigslist

and finds a whole bunch of big guys who are willing to play his bodyguards.

He gets a friend to play his assistant in a whole swarm of people to play the paparazzi.

Basically, anyone who owned a camera with a flash was qualified to be a paparazzi.

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