When you're Ashley Merrill, it's easy to have good days.

Her husband is the billionaire founder of a video game company.

She lives in the $13.5 million beachfront home in Malibu,

and she's always comfortably clad in washable silk

pajamas by Lunya, the company she founded. But today was going to be an especially good day for

Ashley. New product launch day at Outdoor Voices, the cult at Leisureware brand she bought

during the pandemic. Launch day meant lots of press, and more

importantly, a much-needed sales boost for the company. During the height of COVID, her sleepwear brand

was raking in money. But three years later, people were wearing jeans again, and now Luna was on the brink

of bankruptcy. Today, Ashley was hoping that outdoor voices devoted

millennial following would pile their carts full of leggings and athletic dresses to fill

the company's dwindling coffers. Ashley was putting the final touches on an Instagram post,

launching the new at Leisure Polo Dress and Tech Sweat leggings in line. Green is your color, the caption read.

Perfect.

Let the adoring masses enjoy the...

The fabric is going in the wrong direction on the front panel of those leggings.

Yikes!

Y'all have lost your way.

OV collections are rooted in real active experience.

I don't recognize that here.

Ashley rolled her eyes, ready to swipe right, and delete the hate comments. But when she took a closer look at the username, her stomach flipped. At Ty underscore Haney, what are you doing here?

Ty Haney was Outdoor Voices visionary but inconsistent founder

...