Oura CEO Tom Hale on Hardware-as-a-Service, navigating ZIRP, journey to CEO & more! | E1812
This Week in Startups
Jason Calacanis
4.2 • 1.4K Ratings
🗓️ 19 September 2023
⏱️ 69 minutes
🧾️ Download transcript
Summary
This Week in Startups is brought to you by…
Embroker. The Embroker Startup Insurance Program helps startups secure the most important types of insurance at a lower cost and with less hassle. Save up to 20% off of traditional insurance today at Embroker.com/twist. While you’re there, get an extra 10% off using offer code TWIST.
Lemon.io - Hire pre-vetted remote developers, get 15% off your first 4 weeks of developer time at https://Lemon.io/twist
LinkSquares. Life for in-house legal just got a whole lot easier. From contract creation to execution and more, LinkSquares is the go-to for all your legal needs. Learn more at linksquares.com/twist
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Today’s show:
Oura CEO Tom Hale joins Jason to discuss his journey to becoming CEO of Oura (3:02), subscription-based business models (7:05), navigating ZIRP (39:37), the challenges of scaling a hardware business (45:00), and so much more!
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Time stamps:
(0:00) Oura CEO Tom Hale joins Jason
(3:02) Tom's journey to becoming CEO
(7:05) The significance of subscription models for business operations & product innovation
(11:28) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist
(12:57) Oura's subscription-based business model
(23:04) Cultivating positive habits & Oura’s advanced tracking features
(26:26) Lemon.io - Get 15% off your first 4 weeks of developer time at https://Lemon.io/twist
(27:47) Leading a company and instilling core values
(34:51) The impact of pausing marketing & harnessing the power of virality
(38:20) LinkSquares - The go-to for all your legal needs, learn more at https://linksquares.com/twist
(39:37) The ZIRP phenomenon and the challenges of scaling up
(45:00) Finding a strong product-market fit
(53:35) Merging personalization with consumer-focused approaches in healthcare
(1:03:45) Oura’s company culture
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Check out Oura: https://ouraring.com
Follow Tom: https://twitter.com/tomeghale
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Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four
Apply for Funding: https://www.launch.co/apply
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Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt
Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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Follow Jason:
Twitter: https://twitter.com/jason
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LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
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Subscribe to the Founder University Podcast: https://www.founder.university/podcast
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Jason 2.0 |
| 0:02.0 | Well, actually, this is Jason 1.0. You just never met him. Jason 2.0 was the fab bastard |
| 0:07.6 | I used to run marathons. I'm a six degree black belt intake window, you know, it was like a workout maniac and then for 20 years |
| 0:13.3 | I just now you're back at it a couple of pints of ice cream extra a year and added two pounds a year |
| 0:20.5 | For 20 years, isn't it like prenicious how it happens? Hmm sneaks right up when you're doesn't oh boy does it |
| 0:26.3 | Oh boy does it and now I'm reversing it |
| 0:30.1 | And it's been fricking fantastic this week in startups is brought to you by |
| 0:35.9 | Embrokers startup insurance program helps startups secure the most important types of insurance |
| 0:41.6 | At a lower cost and with less hassle |
| 0:44.6 | Save up to 20% off of traditional insurance today at embroker.com slash twist |
| 0:51.2 | While you're there get an extra 10% off using offer code twist lemon.io |
| 0:57.3 | Need to speed up your product development without draining your budget |
| 1:00.8 | hire vetted engineers from europe at lemon.io |
| 1:04.8 | Go to lemon.io slash twist to get 15% off for the first four weeks and |
| 1:11.2 | Link squares life for in-house legal just got a whole lot easier |
| 1:16.3 | From contract creation to execution and more |
| 1:20.0 | Link squares is the go-to for all your legal needs |
| 1:24.0 | Learn more at link squares.com slash twist |
| 1:28.4 | All right, everybody welcome to this week in startups my guest today |
| 1:32.6 | is tom hell |
| 1:34.4 | He's the CEO of aura and interestingly |
| 1:38.6 | As you probably heard there in our cold open |
... |
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