Our Thoughts On Elon Running Twitter So Far
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 19 January 2023
⏱️ 6 minutes
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| 0:00.0 | Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. |
| 0:11.5 | Let's start leveling up your marketing knowledge with |
| 0:14.0 | your instructors Neil Patel and Eric Sue. |
| 0:18.6 | Today we are going to talk about our thoughts on Elon running Twitter so far. |
| 0:24.3 | So as of this recording we're still, you know, in the middle of, or the end of Q4 actually. |
| 0:29.6 | And Elon as of this recording is still running it, he did put out a poll saying should I still run |
| 0:34.3 | Twitter and I believe it was 60 plus percent of people said he shouldn't be running |
| 0:38.6 | Twitter he said he would abide by the results of the poll so Neil and I were just chatting on this |
| 0:43.9 | and we actually moved this episode up |
| 0:45.0 | because we have some opinions around this. |
| 0:47.0 | So Neil, you want to go first? |
| 0:48.6 | I would never bet against Elon. |
| 0:50.1 | I think he's one of the smartest and best entrepreneurs out there and he's created so many brilliant companies that are going to change the world. |
| 0:56.0 | And I think we can all agree on that. |
| 0:58.0 | But what he's doing and I ran a 2023 marketing spend survey asking companies where they're going to spend their marketing and one of the channels I talked about was social media and I was specifically talking about Twitter ads. |
| 1:14.6 | And here's interesting, right? |
| 1:16.4 | 28% of companies and I interviewed over 8,000 marketers, I believe the number was, I forgot |
| 1:21.1 | the exact number, but it's like 8,032 marketers. So all right, |
| 1:25.1 | 34% of markers plan on decreasing their Twitter ad spend. When asked why |
| 1:29.6 | their main responses they don't agree with how Elon Musk is running the platform and |
| 1:34.8 | their views of the decisions he's making. A lot of them are political. A lot of |
| 1:39.6 | them relate to beliefs. And then 28% of companies say they plan on increasing |
... |
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