Our final thoughts on the influencer industry

The Indicator from Planet Money

NPR

Business

4.7 • 9.2K Ratings

🗓️ 28 April 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

As we wrap our series exploring the influencer marketing industry, we go to the cutting room floor for some extra insight into topics that we didn't have time for.

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Transcript

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0:00.0	NPR.
0:07.0	Hello, Dairy and Woods.
0:16.0	What's up?
0:17.0	The gang is all here for the very last day of the Integrated Front Planet Moneys Influenza
0:21.3	series.
0:22.3	I'm very excited.
0:23.3	Ah, what a week.
0:24.3	So, I can say, after my week, I don't know if the fashion influence of life is familiar
0:29.9	to me.
0:30.9	It seems pretty stressful to pick out the outfits, but I did appreciate the help I got from
0:35.8	a real influencer.
0:36.8	You're back to your Steve Jobs wardrobe.
0:38.9	Let me just say that I like that podcasting as an audio medium.
0:42.3	Well, there were so many interesting ideas way too many to fit into this week.
0:47.0	So for today's episode, we each picked something that came up in our reporting that didn't
0:51.4	make it into this series, but we just had to share on this last day.
0:55.3	That's all coming up after the break.
1:00.6	Okay, we're wrapping up our influencer series, Dairy and you're up first.
1:05.0	What do you want to talk about?
1:05.9	I want to talk about something from the brand's perspective, because brands are important
1:11.0	to make the whole influencer industry possible.
1:13.5	They pay for these posts that the influencers endorse.
	...

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