Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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Today, we are going to talk about our favorite PPC hack that few seem to use.

So most people don't know this, but in paper click, it's not just about uploading keywords

and remarketing lists.

A lot of advanced businesses use this.

More SMBs don't from what we've seen, but you can target a competitor being like HubSpot

and I want, you know, to target the people that they quote unquote target.

So there's options to pick a direct competitor and target people who end up visiting their

website, which is a cool strategy because if someone's visiting your competitor and you

know that you have a cheaper product or a better product and you're winning business

from, it's a great way to get people who are much more likely to convert.

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