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Critics at Large | The New Yorker

Our Fads, Ourselves

Critics at Large | The New Yorker

The New Yorker

Society & Culture

4.4678 Ratings

🗓️ 4 September 2025

⏱️ 49 minutes

🧾️ Download transcript

Summary

Though the character known as Labubu has been around for a decade, the toy version—around six inches tall, sporting bunny ears and a demonic grin—is only just becoming a must-have accessory. On this episode of Critics at Large, Vinson Cunningham, Naomi Fry, and Alexandra Schwartz join the trend and unbox their very own Labubu before diving into the history of such fads. They draw a distinction between collecting and speculating, from the seventeenth-century Dutch tulip mania through to the eBay-fuelled Beanie Baby craze of the nineteen-nineties and the far more recent rise and fall of non-fungible tokens. And they attempt to understand why this slightly unsettling children’s toy is now inspiring such intense reactions. “People were flooding my D.M.s, like, ‘This thing is the end of culture,’ ” Schwartz says. “This thing is not the end of culture. It’s a point on a line.”

Read, watch, and listen with the critics:

“The Monsters,” by Kasing Lung
Where the Wild Things Are,” by Maurice Sendak
What the Labubu Obsession Says About Us,” by Jia Tolentino (The New Yorker)
A Dubai Chocolate Theory of the Internet” (“Search Engine”)
IRL Brain Rot and the Lure of the Labubu,” by Kyle Chayka (The New Yorker)
Little House on the Prairie,” by Laura Ingalls Wilder
“Toy Story” (1995)

New episodes drop every Thursday. Follow Critics at Large wherever you get your podcasts.

Critics at Large is a weekly discussion from The New Yorker that explores the latest trends in books, television, film, and more. Join us every Thursday as we make unexpected connections between classic texts and pop culture.

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Transcript

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0:00.0

there's a box standing in the middle of our critics desk.

0:07.4

T.M.

0:08.0

Can I touch it?

0:08.8

Yes, touch it.

0:09.8

Should I touch it with ASMR nails?

0:12.0

Oh, my God.

0:13.5

Nice.

0:14.1

This is a muck bang now.

0:15.3

Okay, now I'm seeing what's on the box.

0:17.6

Hello.

0:18.5

Should I describe?

0:19.5

Okay.

0:20.5

It says Popmart.

0:22.5

Underneath, there's a big silver and logo reading Big Into Energy, some words in Chinese that I

0:31.8

cannot read.

0:34.1

And there is an image of what is now known as a laboo-boo-boo.

0:41.4

Well, these little loboos, you can't find them just anywhere.

0:45.1

This is what I'm learning.

0:46.2

These are scarce.

0:47.2

Shall we, shall we do it?

0:48.5

Shall we unbox?

0:50.2

Are the boo-boo?

...

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