Hello and welcome to Business Daily from the BBC. I'm Manuel Saragossa.

Coming up, when we die, our social media presence lives on. But who owns that data and who manages it?

The Facebook business model is basically based on selling ads to people.

Dead people don't click on ads. So storing their data is not as commercially

viable as it is to store living people's data. And what does living on, online, that is,

due to the grieving process of those left behind? We've almost come to expect there's going to be

some sort of ongoing continuity of digital traces or digital remains online.

It almost blurs the boundary and kind of cushions the blow of the death itself.

That's all here in Business Daily from the BBC.

When someone dies, there are coroners, cemeteries and funeral directors at hand to help organise things.

Not so in the digital world, because sure, your spirit may endure, but so do your social media accounts.

And that raises all sorts of problems that the internet world is only just starting to deal with.

We'll hear from the

experts in just a moment. First, let's start with the story of Adam Parker and his boyfriend

Dean here in the UK. They met over social media. Dean and I actually met via Twitter.

I think I followed Dean and Dean follow me back and I remember him tweeting a picture of his cat. And so I

direct message Dean and said, oh my gosh, your cat is so cute. And then from there, we really

got along and hid it off. And then we met in person. And we had a really great time together.

But Dean died in 2017.

He'd been battling cancer.

He was only 21.

The Twitter feeds and Instagram photos Dean had left behind

...