Our BOOK vs. the global supply chain
Planet Money
NPR
4.6 • 30.5K Ratings
🗓️ 26 March 2026
⏱️ 47 minutes
🧾️ Download transcript
Summary
On today’s episode, the second episode in our series: Planet Money sets out to actually write, design, and manufacture a book. We go spelunking deep inside the bowels of the publishing industrial complex. There will be trade wars, sunken cargo containers filled with lost cookbooks, deforestation regulations, and just a whiff of scratch and sniff.
Related:
- Watch our book being printed: TikTok, Instagram, Spotify
- Episode 1: Inside a BOOK auction
- Episode 3: BOOKstore Economics
- Episode 4: How to make a BOOK into a bestseller
- The laws of the office revisited
- Series: Planet Money makes a book
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This episode was produced by Willa Rubin. It was edited by Jess Jiang, fact-checked by Sierra Juarez, and engineered by Robert Rodriguez. Alex Goldmark is Planet Money's executive producer.
Music: NPR Source Audio - “Motivation Or Mayhem,” “Missing A Deadline,” and “No Limits After All.”
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Transcript
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| 0:00.0 | This is Planet Money from NPR. |
| 0:06.4 | I don't know about you, but every time I pick up a book in a bookstore at a yard sale, |
| 0:11.4 | the things I'm mostly paying attention to are the words. |
| 0:14.5 | You know, the title, the author's name, the actual reading material, |
| 0:18.2 | way more than the physical package they come in. But had an experience recently |
| 0:23.1 | that changed all that. You see, last year my boss's boss here in the show, my grand boss, |
| 0:28.6 | he asked if anyone wanted to report out the story behind the making of the Planet Money book, |
| 0:33.5 | to see what it might reveal about the global economic machinery behind every book. |
| 0:38.6 | I accepted that mission, which is how earlier this year I found myself |
| 0:42.7 | spulunking deep inside the publishing industrial complex. |
| 0:47.3 | I got an invitation to see one of the biggest bookmaking factories in the world, |
| 0:52.5 | part of the lakeside book company. |
| 0:56.2 | And stepping into this place felt like stepping into Willy Wonka's factory, but for books. |
| 1:02.8 | And while I didn't find any bookish umpalumpas, I did meet a guy named Chris Mudey, ironically, extremely chipper. |
| 1:10.5 | Chris basically grew up at the plant. |
| 1:12.4 | I started off in college and be a high school art teacher and then took a gap year. |
| 1:16.6 | And that gap year has now been almost 39 years with the company. |
| 1:20.4 | I'd come to Chris to help answer this sort of deceptively simple question. |
| 1:24.6 | Where do books come from? Like in a material, physical way, what path do they take |
| 1:30.1 | before they end up on a shelf near you? And his response was to take me on a little tour. |
| 1:35.7 | Really what we're going to do at this point is just walk down. We head off down a meandering, |
| 1:39.8 | mile-long path through a series of cavernous warehouses. For my own safety, Chris insists we stay |
... |
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