Let's talk about our biggest marketing wins in 2024.

So on my end, I think probably the biggest win so far is Carrot, ABM, which is our LinkedIn account-based marketing product.

And so I believe that the cost of building software is going to continue to decrease.

And the speed of building software is going to increase a lot.

So if we can build products that quickly and drive

the demand that we're driving so far like with a carrot, for example, like the first post we threw

up on LinkedIn, we said, hey, there's this LinkedIn ABM product that we have, 600 likes on it,

about a thousand comments or so, and a bunch of enterprise companies in there, right? We did the

same thing again. And it just started, right? And I think we got five or six enterprise accounts interested in today. Here's the other thing. I did this by complete accident. Because I didn't reveal what the product was called, right? And then someone asked in the comments, what's the product called? And then I said, care at ABM. And a bunch of people started Googling for it. And today we got like 60 signups, right?

And in the 60 signups, there's like five people that are like, you know, we're talking mid-market enterprise level.

So my point of saying all this is that, you know, we've talked about this on the podcast before.

You can go buy or build products.

I believe you're going to be able to build a lot faster now.

This is interesting too.

This is an additional benefit. I saw a short with H-R-R-Fs, right? They built like a couple of tools. Tools get a lot of traffic. I think they got

additional 1,000 referring domains, links, and they drove about a million in extra visitors per month, right?

And that's not saying it's all qualified visitors. We're probably pretty junky visitors,

but to get that many links for building these

pretty easy things to do, it comes down to can you ship product quickly and can you ship

quality product quickly. The second piece is on partnerships, right? Good thing we have some good

relationships. And so, you know, working with like a HubSpot or an HRFs, for example,

or a Sem Rush, right? If you can teach something to their audience, they're usually down to let you do it. And so partner webinars work well for us. And we also

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