Did you know that in-house creators are getting paid 200 grand salary to make TikToks?

That's a crap load of money.

That's overpaying.

Yeah.

So the point is, I think we're going to see more in-house creators get paid money.

You actually had a good Instagram post.

I saw it right before I got here, talking about the ROI of influencers.

But I put a caveat in the text.

It takes way more time to manage them and sometimes you need a dedicated person or a team

just to help you with the micro influencers because you have to have so many of them to do it in volume and really make the numbers work.

But the ROI is huge.

We ended up looking at 46 influencer marketing campaigns and And combined, when you look at all the

influencer marketing campaigns, they had 2,808 influencers that were used. And it was funny. Some

people put in the comments, well, the ROI depends on how relevant the influencer is to the

campaign that you're promoting. Just as a caveat, as a marketer, you only choose relevant influencers

to promote a product. You would hope so. Yeah. I'm like, I don't know who would use an irrelevant

influence of promoter product. You just lose money. So we have four categories of influencers.

Celebrities, 1 million plus followers, macro influencers, 500 to a million, mid-sized influencers, 100,000 to 500,000

followers, micro-influencers, a thousand to 100,000 followers. For the celebrity followers,

million-plus followers, we saw a 59.43% loss and that was a cost.

That's how much money they lost, right?

And we're not looking at revenue.

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