Hey everybody, welcome back to Gear 30 on the Blister Podcast Network, where we are very proudly

based out of Elevation Hotel right here in Crested, Butte, Colorado.

I'm Jonathan Ellsworth, the founder of Blister, and of course, you can check out everything we're

doing and reviewing over at BlisterReview.com.

Today, Blister's managing editor, Luke Kappa, and I are talking about our big new book,

the 2526 Blister Winter Buyers Guide. This is always a bit of an annual therapeutic conversation,

maybe mostly for Luke, but it's a good opportunity to kind of step back, think about and process

all of the things that went into this nearly 300-page book.

And really, each year, this is the debrief that Luke and I do to discuss some of the trends

we're seeing and really just go over various aspects of the guide and what it means for the

snow sports industry. And so you should pick up a copy of the guide and what it means for the snow sports industry.

And so you should pick up a copy of the guide.

You can order the print and or digital edition of the guide on our website, or the real

smart play is to become a digital access pass subscriber.

That will give you a digital copy of the guide. You won't get a print

copy and the print copy is very cool. But if you're just somebody looking for the digital edition,

well, you can get that by becoming a digital access pass subscriber. There's a lot of value in that.

Of course, you can also become a Blister Plus member.

That comes with a print and digital edition of the guide, in addition to a billion other benefits,

including the Blister Plus outdoor injury insurance. You've heard us talk about that.

And my God, the more stories I am hearing lately,

I am just becoming convinced that people have no idea what their traditional health

...