Our #1 E-Com Strategy for Black Friday 2020 (Hint: Not Discounts) | Ep. #1550

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 November 2020

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1550, we each share our number one e-commerce strategy for Black Friday 2020. Considering collaborating with a brand in the same industry to create irresistible promotions for your audience. Tune in to hear how running a contest might be just the traction you need to have a super profitable shopping season! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Number One E-Commerce Strategy for Black Friday 2020. [00:41] Partner with other people in similar spaces and do promotions together. [00:52] Examples of how you can collaborate with brands in the same industry. [01:17] After promoting your offerings to your list, promote someone else’s. [01:32] The value of creating a contest and generating buzz around Black Friday. [01:41] Use a tool like KingSumo Giveaways to create a contest and what it allows you to do. [02:16] While not many people run contests nowadays, the ones who do it well, see results. [02:26] Remember that you might not get it right on the first go, so test them out first. [03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: KingSumo Giveaways Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today
0:56.1	we're going to talk about our number one e-commerce strategy for Black Friday
1:00.4	2020 and the hint is it's not discounts.
1:04.0	So Eric and I probably have different number ones.
1:07.0	I'll go first and I'll tell you my number one and I've seen this work extremely well but very few people do it.
1:12.0	I want you to go and partner with other people who have
1:15.8	similar spaces and do Black Friday promotions together. Here's what I mean by that.
	...

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