Original Grain - The Premier Maker of Wood & Steel Watches

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 April 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

One brother was in the Marines. The other brother lived in Hong kong. Both Andrew and Ryan Beltran, co-founders of Original Grain, wanted to create their own path. So when they reunited they took an idea for creating watches using wood and steel and started a crowdfunding campaign that raised $400K in 30 days. What was the secret of their success? According to them, it was part uniqueness of the product, part being at the right place at the right time and 100% hard work. Here's their story.

In part 1 of this feature, Andrew and Ryan discuss The Original Grain origin story, How they incorporated wood in their design, How they created the natural material story, What's the X factor in succeeding in crowdfunding, The musical connection between Original Grain and They Story of a Brand, Learning from Doing versus going to College, How the military prepped Andrew for Entrepreneurship, Why Peer Groups are critical for support and so much more.

Join us while Ramon Vela interviews brothers, Andrew and Ryan Beltran in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Original Grain visit: https://www.originalgrain.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	I remember I called Andrew and I go, what if we did a Kickstarter?
0:24.9	Like, what's the Kickstarter?
0:26.3	I can I explain it to him?
0:27.7	Okay, well, it's this crowdfunding thing.
0:30.5	What do we have to lose?
0:31.9	This seems like, you know, we have the products developed at this point.
0:34.6	We have designs ready.
0:35.8	We have prototypes.
0:37.3	We're getting ready
0:37.8	to manufacture these things, you know, 200 or 500 pieces, I think of what we were going to order
0:42.2	something small and try and market them online, which we'll get into that whole thing, which has
0:47.9	been a journey since we started and changed dramatically, especially in the direct-to-consumer
0:52.9	space. And so what do we have to lose?
0:55.3	And so, you know, we hustled it a little bit.
0:57.3	You know, we did some pre-marketing and stuff.
0:58.8	But again, we were featured on the home page of Kickstarter.
1:02.8	We really, I'll never forget it.
1:05.3	So Andrew, I think giving me like $10,000 or something for development, some samples and
1:10.1	stuff like that.
	...

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