Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your

instructors Neil Patel and Eric Sue.

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Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel. And today we're going to talk about a case study done, it's a collaboration done with Backlinko and yours truly. Basically this is the organic click-to-rate

lessons on 5 million Google search results and Neil's going to have a lot to

chime in on as well. This is a fairly new post that won't be new at this point, but this was done in August 27th, 2019.

And basically the title is, we analyze 5 million Google search results and here's what we learned about organic

click-through rate. So what I'm going to do here is I'm going to read off a couple of stats and

basically Brian was able to pull kind of from the click flow data that we have and

then I'm curious to kind of get kneeled thoughts we can kind of go back and forth on this so that would be the exercise of this podcast so there is a summary of key findings here so basically you know we wanted to understand organic click-through rates a little better.

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