Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

My name's Brandon Galey and welcome to episode 180 of the blog millionaire.

Backlinko recently did a research study that looked deeply at 11.8 million

Google search results to determine which factors impact the first page of Google rankings.

One of the areas they studied was if there was a correlation between the URL length and

Google rankings.

The study found that short URLs tend to rank higher than long URLs.

When they took a deeper look at the actual character count of the URLs,

they found that the URLs of posts that rank in the number one position on Google

are 9.2 characters shorter than the URLs of posts that rank in the number one position on Google are 9.2 characters shorter

than the URLs of the post that rank in the number 10 position on Google.

The average URL length for a top 10 result in Google is 66 characters.

Backlinko also looked at the range and found that almost 90% of the post from the

first page results had URLs between 40 and 100 characters. There are a couple of reasons why short

URLs may improve your SEO. The first reason is that short URLs tend to have a higher organic click-through rate.

Google currently places the URL of a post before the actual title.

This makes the URL very visible, and people tend to click on results that target in on the topic that they are searching for.

The second reason is that short URLs better help Google understand what your post is about. Before I go over an example,

I want to make something very clear. You should not go back through your past post and update your

URLs to be shorter and more defined.

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