Optimization Through Discomfort | KIP FULKS
Order of Man
Ryan Michler
4.8 • 9.1K Ratings
🗓️ 18 August 2020
⏱️ 85 minutes
🧾️ Download transcript
Summary
You wouldn't be listening to this podcast if you didn't want to improve your life to some degree. In fact, I'd argue that most of you are interested in optimizing every facet of your life.
And, that's exactly what my friend, avid bow hunter, co-founder of Under Armour, and founder of Big Truck Farms and Brewery, Kip Fulks talk about today. This is a fascinating discussion with an extremely fascinating man. We talk about manufacturing discomfort, becoming good stewards over all of our resources, developing undaunted courage, managing ourselves well, and optimizing our lives.
SHOW HIGHLIGHTS
- Made in America
- Working your ass off
- Problem-solving
- Loving the struggle
- Going around the wall
- A consumer society
- Big Truck Brewery
- Driven by beliefs
- Managing wildlife
- Making a sacrifice
- Experiencing doubt
- The common denominator
- Watching others rise
- Pushing past comfort
- Overcoming roadblocks
KIP FULKS
I met Kip Fulks years ago through Instagram. We spent some time hunting in Arizona and I'm always left fascinated and inspired by our conversations. He's a very deep and probably one of the most interesting thinkers I know.
Kip is an avid outdoorsman, played professional lacrosse for 10 years, is one of the original partners of Under Armour where he helped build the organization into a multi-billion dollar business, and now owns and operates Big Truck Farms and Brewery where he has learned from scratch how to craft beer without any prior knowledge or experience.
I've been asking Kip to come on the podcast for years. You guys are going to enjoy this one.
30 DAYS TO BATTLE READY
Gentlemen, whatever your battle is, you cannot possibly win unless you have a clear and effective strategy for securing victory.
Most men go at life with a shotgun approach, shooting everything they see, and no real method or system for ensuring they hit the target they're after.
So, whether you're trying to salvage your marriage, lead your wife and children well, lose that spare tire around the mid-section, compete in an Iron Man, start a new business, secure a promotion – or generally trying to improve yourself in some way, the 30 Days to Battle Ready program has you covered.
Over the course of 30 days, you'll work through 4 phases to develop your own Battle Plan so you can attack life in whatever way you see fit and actually produce the results you're after.
Thousands of men have gone through the free program. It's time for you to go through it as well and make yourself Battle Ready.
You can sign up at www.orderofman.com/battleready.
Show notes https://www.orderofman.com/290
Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | You wouldn't be listening to this podcast if you didn't want to improve your life to some degree. |
| 0:04.4 | In fact, I'd argue that most of you are probably interested in optimizing every facet of your life. |
| 0:10.2 | And that's exactly what my friend, Abbott Bohunter, co-founder of Under Armour and founder of Big |
| 0:15.4 | Truck Farms and Brewery, Kipfolks talks with me about today. Guys, this is a fascinating |
| 0:20.4 | discussion with an extremely, extremely fascinating man. We talk about |
| 0:24.9 | manufacturing, hardship, becoming good stewards over all of our resources, developing |
| 0:31.5 | undonted courage, managing ourselves well and ultimately optimizing our lives. |
| 0:36.8 | You're a man of action. You live life to the fullest. |
| 0:39.6 | Compress your fears. You can boldly charge your own path. When life knocks you down, |
| 0:44.0 | you get back up one more time, every time. You are not easily deterred and defeated. |
| 0:49.4 | Rugged, resilient, strong. This is your life. This is who you are. This is who you will become. |
| 0:56.4 | At the end of the day and after all is said and done, you can call yourself a man. |
| 1:01.9 | Gentlemen, what is going on today? My name is Ryan Mcler and I am the host and the founder of |
| 1:06.4 | The Order of Man Podcast and Movement. Welcome back. Thank you for being here. Thank you for supporting. |
| 1:12.0 | You're doing that by listening to the show. The merchandise store that we have has done very well |
| 1:18.0 | over the past several months. You can check that out at store.orderofman.com. That goes a long |
| 1:22.8 | way and promoting obviously the work but also supporting what we're doing here. The iron council |
| 1:28.9 | is growing. The number of men who are listening to this podcast is growing. Everything is on the |
| 1:33.9 | up and up and I really appreciate you being in this battle. It is a battle. It's a battle to reclaim |
| 1:39.2 | and restore masculinity to a place that it once was. I feel like in society in general that has |
| 1:44.5 | been greatly diminished and it's my job to help put it back or at least do my part in bringing |
| 1:50.0 | it back to where it once was and making ourselves proud to be men and leaders of our families and |
... |
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