All right. Hey, everyone. Welcome to the very first episode of the newest track of seeking

wisdom, the operations track. My name is Sean Lane, and I lead our sales ops team here at Drift.

Now, if you're a regular listener to Seeking Wisdom, you know that we've been expanding.

In addition to our original show with DC and DG, we've introduced more specific tracks with more hosts to cover more topics.

We've got a marketing show.

We have a product show called Build with Maggie.

We have this show called Exceptions. It's all about really unique B2B brands. They're all amazing. And now we have operations.

Yes, you heard me right. Operations. Here's the thing. I've got this theory. My theory is that

ops teams and more specifically

ops people, we have a branding problem. It's not that we don't have an identity, we do,

and it's certainly not that we don't have interesting stories to tell, we do. It's just that

historically, we haven't done a great job of telling them. For every big splashy marketing

campaign or every rip of the sales gong,

there's a whole bunch of work that's happening behind the scenes under the hood,

behind the curtain, whichever metaphor you want to use. But when I looked around for other

places, other podcasts that told these types of stories or tackled these types of topics,

I couldn't find any.

So on this podcast, we're on a mission to confront that branding problem.

We're going to look under the hood of fast-growing companies to see what it really takes to build a company while going through hypergrowth.

And to do that, we're going to talk to the people who have been there, done that,

so that for those of us who are desperately trying to build companies while in the throes of hypergrowth, whether you're an ops or not, we want to give you role models and examples that you can point to and learn from along the way. So my job, you can think of me as your tour guide as we set out on this mission together. I'm going to do my best to ask probing questions, find some smart guests, and point out things that we find are interesting along the way.

And what better way to kick things off than looking ourselves in the mirror?

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