The world is evolving.

Economies are evolving.

And people are going to be buying more and more digitally

and on chain than ever before.

And OpenC has evolved well beyond an NFT marketplace.

Welcome to Gen C, Sam, here. This season on Gen C, we have focused more on the crypto-native brands, those who have been building on-chain in the space and sort of how they're doing, some of whom have had amazing success, both things like going public, acquisitions, all of that stuff.

And then there's others that have had to struggle through the ups and downs of kind of what often can be a slog through the crypto ecosystem.

But there are so many impressive companies that have continued to just build, put their heads down, figure out how to get product market fit, understand how do you build a modern blockchain-based business? And, you know,

we've spoken to a number of them. But I also thought it was important to look at some of the

folks who have had amazing rises and seen challenges all at the same time. And the one that really came to mind for me

was OpenC, OpenC, which really was the most popular NFT marketplace for a lot of the

NFT boom. Founded in 2017, really came to prominence to 2020, 2021, a lot of the sort of the front store, if you will, for a lot of people

found and bought NFTs. And then they saw themselves almost be innovated out by those coming and

bringing different types of models in, whether it was sort of hyperfinancialization or reward

systems, all this stuff. And, you know, they felt like they lost their

way a little bit. But they've really been trying to come back in 2025 with a whole new set

of announcements, a new CMO, Adam Hollander. And I was just interested to sort of talk with

Adam and figure out what his vision of the brand was moving forward and how they were

going to set themselves up to be a project beyond simply an NFT marketplace.

So come back with us after the break and listen to my conversation with Adam.

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