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Welcome to the tech brew, right home for Tuesday, October 7th, 2025. I'm Brian McCullough today. Forget building apps on top of ChatGPT. Now they've put the apps inside of ChatGPT. Why this is a play for ChatGPT to become the Windows of the AI era. The prediction market continues to explode, turning down the volume on streaming ads,

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OpenAI held their developers' day, and the big news was that they announced apps that work inside of chat GPT,

piloting this new initiative with apps from the likes of booking.com, Canva, Coursera,

Figma, Expedia, Spotify, and Zillow, available for logged-in users.

Quoting Venture Beat.

In other words, instead of launching apps one-by- one on your phone, computer, or on the web,

now you can do all that without ever leaving ChatGPT. This feature allows the user to log in to

their accounts on those external apps and bring all their information back into ChatGPT and use

the apps very similarly to how they already do outside of the chatbot, but now with

the ability to ask chat chippy T to perform certain actions, analyze content, or go beyond what each

app could offer on its own. You can direct Canva to make you slides based on a text description,

ask Zillow for home listings in a certain area fitting certain requirements,

or ask Coursera about a specific lessons content while it plays on video all from within

...