Here's your Forbes Daily Briefing for Friday, November 14th.

Today on Forbes, OpenAI could be blowing as much as $15 million per day on silly SORA videos.

For a company that's burning more than twice what it's earning, Open AI is giddily rolling out some ingeniously reckless new ways of racking

up losses. Valued at about $500 billion, the AI behemoth last week projected an annual recurring

revenue run rate of $20 billion, which is all well and good until you remember it lost

more than $12 billion last quarter.

On September 30th, OpenAI debuted its SORA Video Creation app for Apple's iOS platform,

racking up a stunning 1 million downloads in a week, despite an invitation-only rollout,

inspiring a swoon of fawning coverage and vast

slop of fantastical ring security videos, gratuitously farting celebrities, deceased only,

and some truly disturbing home shopping network ads.

By Halloween, the app had been downloaded 4 million times, per app figures, and was churning out millions

of 10-second AI-generated videos per day. So just how much money is OpenAI dumping on this

fire hose of imbecilic video? More than $5 billion annualized, or around $15 million per day,

according to Forbes' estimates and conversations with experts.

When Bill Peebles, OpenAI's head of SORA, observed on October 30th that, quote,

the economics are currently completely unsustainable, he was right on the money.

These numbers bear some explanation and come with a handful of caveats. OpenAI declined to share

specific usage data on SORA and to comment on Forbes's estimates. That means Forbes's calculations

rely on estimates and several moving targets, including GPU prices, inference efficiency,

user counts, and the number of videos being posted per day.

Still, it's possible to get an idea of what this all costs.

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