The company public sold for $64 million in 2000, and I was really broken apart. I'm friends with a lot of very, very wealthy people now. Every single one that I speak with from $20 million to $200 million to $2 billion in net worth, they're all folks on saying the exact same thing that you're saying is, I wish I wouldn't have worked as hard. Entrepreneurship has become too trendy. Only 3% of the world really have the DNA

traits to be an entrepreneur. What's a playbook that you can give to that person that just now went from

I'm working in corporate America to now I'm a business owner? There's a lot there to unpack.

For anybody who's starting your own business, don't... I've made the joke to you, but I think

I'm probably responsible for at least a thousand

copies of a vivid vision going out because back in the day that that was one of the books

that crossed my desk and I said, oh, wait, hold on a second, you know, I finally have a blueprint

for creating this art. It's the first time that I saw entrepreneurship and I saw life as art because I could create

something from thin air and say, okay, universe, okay, God, this is what I want my life to be.

And I accomplished it within that time frame. And ever since then, I've accomplished two Vivid Visions,

full cycle. So now six years, here we are. Now we're actually finally able to sit here,

chop, chop it up and talk about entrepreneurship. Now I get to read your next one too. So now we're, I guess we're at the end of 2025 or approaching the end. So I want to read your 2028, yeah, right, December 31st, Vividvision. And have one for you as well as your company. Like, have one for who Brian Lubin is.

That's what you are as a man and a friend and a partner and like, you know, describe,

I've got a five page description of me.

Then I have a five page description of my wife and I in our marriage.

And then we have one for my company.

So I have three separate vivid visions for different purposes.

It's funny.

I have struggled with that because when you start doing it, the business one becomes easier and easier and easier. And the personal one becomes harder and harder and harder. So I'm curious, you know, I want to talk about entrepreneurship with you, but let's start there. If there was one thing that you're optimizing for, because I've got my answer, I'm curious about what yours is. If there's one thing you're optimizing for today and your personal vivid vision for the next three years, what would that be? Well, and the danger of focusing so much on our business is we lose sight of the rest of ourselves as a human. Which is why we started the business. And we become very boring, too, though. If somebody's a doctor or a lawyer or an accountant or an investment banker,

nobody wants to hear about them talk about their passionate business of what they do to make money.

Nobody really wants to hear us talk about our company either. So we become this very kind of insulated,

isolated, boring human who's so passionate about one thing, but it's really boring to our friends

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