4.3 • 2.6K Ratings
🗓️ 22 December 2015
⏱️ 27 minutes
🧾️ Download transcript
Shopping in India is traditionally an intensely hands-on experience, but many are now embracing the online shopping revolution. From motorbike delivery couriers to Amazon India, and bringing online shopping to rural towns, Mukti Jain Campion discovers how Indian businesses are innovating to meet the new challenges.
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0:00.0 | Thank you for downloading from the BBC. |
0:04.0 | The details of our complete range of podcasts and our terms of use, go to BBCWorldServis.com slash podcasts. |
0:20.0 | India really is a nation of shopkeepers with more retail outlets than anywhere else in the world. |
0:24.0 | And shopping's traditionally been a very social and hands-on experience. |
0:28.0 | But today the country's witnessing a consumer revolution |
0:32.0 | as millions of Indians take to the internet to click and buy. |
0:37.0 | Online shopping in India is actually taken off in the last two years. |
0:41.0 | It is in fact the fastest growing sector in Indian |
0:46.0 | economy and Indian economy is one of the fastest growing economies in the world. |
0:50.0 | I'm Mukte Jane Campion and for this BBC World Service documentary I'm reporting from |
0:56.1 | Bangalore on online shopping Indian style. |
1:00.2 | You can buy anything online. I like to buy clothes, maybe kitchen things, home things. |
1:05.6 | Books, football and fruits and groceries. |
1:08.6 | Dresses, electronic goods. |
1:10.4 | A jewelry, shirts. I think intimate stuff under garments |
1:13.7 | phones smartphones iPhones iPhones cosmetics gold diamonds and jewelry a bike helmet |
1:18.3 | A little bit of holy water from the ganges. Guinea-Big food. |
1:26.0 | It's early morning in a quiet rural suburb on the outskirts of the southern Indian city of Bangalore. |
1:32.0 | In the simple single-room home that he shares with a friend |
1:35.0 | 22-year-old Bipin Teja is getting ready for work. |
1:39.0 | I'll get up at around like six o'clock. |
1:41.0 | I'll have a bath and I'll take what are the |
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