And we're back.

Mike's and Rich Danger Play.com, Gorilla Mindset and I have a new book out.

And today we're to talk about online branding, online businesses, writing and publishing, so if that stuff interests you, you're going to love this

podcast. If it doesn't, no offense to me. There, 100, almost 150 other podcasts to listen to. But there's a lot of bad advice people get about this

online game so I'll just tell you the truth or at least the truth as I've

known it and I've as I've demonstrated it. Unlike a lot of these gurus, they talk a big game.

But what have they really done?

You know, what have they really done?

Easy to talk. Hard to execute. I've executed in real time so here we go.

Question 1 from Low Keys L-O-K-E-Y-S-9-1. What are key mistakes people make when trying to brand themselves online.

The biggest mistake is listening to internet marketing people. I see that Low Keys is a fitness guy, fitness competitor and in fitness you have the most scummy type of

marketing out there and everybody is saying hey I'm a consultant and I'm going to teach you how to make

a six-figure multi you know million dollar income just off a blog follow me in my methodology

but I Follow me in my methodology But I always say man, just show me your money show me the screen caps bro. I was like this when I would get investment pamphlets I remember when I was I don't know like 19 I got a

solicitation for a like an investment newsletter they said oh you know read about you know all

my tips so I called them and I go hey can I see a copy of tax

returns and the woman laughed on the phone actually they'd never been asked for

it and I was like well I mean if you tell me you know more about investing than everyone else then just show me your returns, right?

Well, no, no, we would never do that.

Well, if somebody's telling you that they're going to build your online business and

blah blah blah great then they ought to show you screen caps of their actual money.

For example I tell you that I know how to sell books. I have posted screen caps after

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