Online Advertising 101: Cutting-Edge Strategies For Direct Marketing
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 21 July 2024
⏱️ 42 minutes
🧾️ Download transcript
Summary
Ken McCarthy returns to the podcast to share his insights and strategies for leveraging digital marketing opportunities. With decades of experience in the business world, Ken uses his diverse background to help others succeed in their professional endeavors. What makes his approach unique? He joins us to explain…
Ken is an internationally recognized activist, educator, and entrepreneur who has been pioneering internet-based direct response strategies since the early '90s. He employs evidence-based protocols to identify different types of audiences and capture their attention. This direct marketing tactic has helped countless businesses attract, maintain, and grow their client base. Today, Ken joins us to share his secrets!
In this conversation, we explore:
- The importance of being an expert in all markets.
- How to identify and market to your audience.
- The four segments of the marketplace.
- What "hyper-responsives" are and their role in the marketplace.
Want to find out more about Ken and his important work? Click here now!
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Episode also available on Apple Podcasts: https://apple.co/30PvU9C
Transcript
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| 0:00.0 | Forget frequently asked questions common sense common knowledge or Google how about advice from a real genius |
| 0:06.6 | 95% of people in any profession are good enough to be qualified and licensed 5% go above beyond. They become very good at what they do, |
| 0:14.8 | but only 0.1 percent. A real Jesus. |
| 0:18.2 | Richard Jacobs has made it his life's mission to find them for you. He hunts down and interviews geniuses in every field, |
| 0:25.0 | sleep science, cancer, stem cells, ketogenic diets, and more. Here come the geniuses. |
| 0:30.0 | This is the Finding Genius Podcast. |
| 0:33.0 | That Richard Jacobs. |
| 0:35.0 | Hello, this is Richard Jacobs with the Finding Genius Podcast. |
| 0:41.0 | A returning guest, Ken McCorthy, known Ken for a number of years. |
| 0:44.8 | He's been involved in direct marketing for our guests probably about 30 years. |
| 0:48.6 | They put on a series of system seminars where he had great speakers that they would talk about all aspects of marketing, |
| 0:54.5 | and Ken is always looking for what's the latest and the greatest. |
| 0:57.5 | So he was a very early person in direct marketing, you know, opt-in forms on the internet, |
| 1:02.3 | video marketing, texting, etc. |
| 1:04.8 | I was recently listening to one of his audios that he gives to his system club group |
| 1:09.2 | of which I remember and he mentioned a book called Monetization that talks about funnels the author's name is |
| 1:14.5 | Kay Lolo Dowd. |
| 1:15.5 | Fantastic book I've been going through it and even though I've been you know in direct marketing |
| 1:19.5 | for 15 years there's still a ton in there that need to learn and implement to get even |
| 1:24.3 | better and I had heard Ken number of months ago maybe a year ago speaking to |
| 1:27.9 | Dan Kennedy. It was also a you know a grand old wizard of marketing and they had |
| 1:32.2 | talked about a phenomena that we're going to discuss |
... |
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