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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Friday, October 5th.

Used to be that to compete for our business, cruise ships just kept getting bigger.

Sure, size matters, but cruise companies are also experimenting with new architectural designs

intended, at least in one instance, to bring us closer to the water and the sun.

Boat building has followed the same engineering rules for centuries.

Now, Celebrity Cruises, owned by Royal Caribbean, is ripping up rules that seemed impossible to break

and still keep a ship afloat.

In December, Celebrity will launch its newest billion-dollar ship, The Edge.

Instead of the traditional solid hull, the new design moves the architectural spine of the ship to the middle.

...