Real quick guys, if you can think about how you found this podcast, somebody probably

tweeted it, told you about it, shared it on Instagram, or something like that.

The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,

I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you,

or however you found out about this podcast that you do the exact same thing. So if it was a review,

if it was a post, if you do that, it would mean the world to me and you'll throw some good comment

out there for another entrepreneur. The larger the scrappancey between the initiation fee and then

the subsequent billings, the stickier the billings become. Welcome to the Jim Secrets podcast,

where you talk about how to get more customers, how to make more per customer, and how to keep

them longer. And the many failures and lessons that we have learned along the way, I hope you enjoy

and subscribe. Good morning everyone, we guys are having an awesome start to your day.

I'm making a badass, one of the next frameworks for the book on acquisition on how to make

different offers. Pretty cool. I'm actually really, really excited. I've got eight different ways

that you can use free and monetize it. Ethically, we've got three, I think four different ways that

you can use discount offers and still monetize the acquisition. And so one of the ones I'm working on

right now is about discount offers. And so one of the things that goes hand in hand with discount

offers, one of the ways to use them is a one time fee. And so what I wanted to kind of go over is

one of the pros and cons of having one time fees. So that can typically in most businesses,

not just Jim's, right? You have one time fee, which might be activation, it might be initiation,

it might be enrollment, I could be service fee, like you'll see it, that fee appear in a lot of

businesses, especially ones that are more established. And that's because they understand the value of it.

So we've at when I know that in the, in my fitness at least, I'm not sure if they do it at 24,

...