One Question Friday: What Does It Mean To "Test Your Business Ideas"?
My First Million
Hubspot
4.8 ā¢ 2.7K Ratings
šļø 26 August 2022
ā±ļø 7 minutes
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| 0:00.0 | Hey, Miven. This is Bernard from Bernard, Germany. My question is about testing your business |
| 0:07.0 | ideas. So I've heard a bunch of people on your podcast talk about this already and how |
| 0:12.0 | it's part of what made them successful. Now I don't really understand what this means, |
| 0:18.0 | testing your business ideas. The only thing I can think of is maybe running multiple ads |
| 0:23.4 | and comparing the performance. With Beyond That, I really don't know what to do. So could |
| 0:28.8 | you first of all tell me how you have seen this done successfully in the past and second |
| 0:35.3 | of all, I can become better at it. Thank you. |
| 0:49.1 | All right. The guy asked Sean, he said, I hear you talk about testing ideas. What does |
| 0:53.5 | that mean? Does that mean just like running ads to like a page and getting sales? And |
| 0:57.9 | the answer is yes, that is our way. But he wants to know about testing ideas and how do |
| 1:02.0 | you do that? |
| 1:03.0 | All right. So we can share a couple of things that I think you talked about this in the |
| 1:06.4 | last one question Friday. But the first is customer conversations and the mom test. |
| 1:12.0 | There's a book called a mom test worth reading if you want to get better at the stuff. But |
| 1:16.2 | here's the premise, which is talk to customers and your rule is don't make the mistake everybody |
| 1:21.3 | does. Don't pitch your product and just wait for them to politely be like, yeah, sounds |
| 1:25.1 | really interesting. Let me know because that's like a false positive. You're only allowed |
| 1:28.8 | to talk to them about their problem. So you do what's called a problem interview. You |
| 1:32.4 | just talk to them about their life. You asked them questions. You try to see a is this |
| 1:37.6 | a real problem for them? Be how big of a problem is it like, dude, this is the biggest issue |
| 1:43.0 | in my life right now or it's nice to have. And you can sus that out by trying to figure |
| 1:47.2 | out, okay, so what have you done to try to solve this? If they don't really say anything, |
... |
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