Welcome to the Self Publishing School podcast, the show for aspiring authors and writers who want to publish a book that actually builds their business and their life.

Every episode, you'll hear from top authors and everyday people just like you who are doing it at the highest level.

I'm your host, Chandler Bolt, the founder and CEO of Self Publishing.com, where we've helped

over 7,000 authors write, publish, and launch their book successfully.

Let's get into it.

I don't know if you guys have seen this, but this is our one page that takes people from

idea all the way to publish.

This book is for seven to nine figure entrepreneurs, how to scale through acquisitions. The benefit of a book is you do the work once, you create the book, and then years from now, it's bringing in client. Most entrepreneurs get on this hamster wheel, and they're sleepless nights over the same issue, same problem. There is a big gap between where they are now and what their goal is. That's what's really interesting, I think, is when you start describing your book to someone and just normal human language, you start to talk about these things. So you gotta define the person that it's for, the pain that they have that they know that they have, what's the promise, and then the price. Today we got a fun experiment. I'm joined by Tom Shipley, and we're doing the one-page book launch plan. I don't know if you guys have seen this, but this is our one page that takes people from idea all the way to publish.

Tom is a genius when it comes to acquisitions, when it comes to buying and selling businesses, has ran massive businesses, raised, I think, hundreds of millions of dollars.

And so we're going to break down this chart. He's got a kernel of an idea. He's starting to work with our team on this. And so we're just going to map it all out and get super clear. So stay tuned. And you can see how this works. We've also got this linked up in the description. If you want to follow along and do this for yourself, Tom, welcome. And we say colonel, it's a real kernel, okay?

All right. So it's a baby kernel. So we're going to, I like to start here with, which would be the idea, the topic, and the goal. And so we were kind of already chatting before this started

on the goal. I'm assuming the goal of the book is to grow the business. Grow the group

business and the community. Absolutely the group business and the community.

Absolutely.

The business and the community.

So really important.

Begin with the end in mind, Stephen Covey.

Right.

So we're going to start with that.

And then based on that, let's look at the topic.

So I think you said M&A or how would you describe it?

If you had someone come up to you on the street and say in 15 seconds, you got to tell me what this book's about. How would you describe it currently?

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