I hate the word sacrifice. People use it all the time. Oh, you know, I said, you don't sacrifice anything.

That's a negative void. You invest in yourself. If you're not going to invest in yourself,

what are you ever going to invest in? This is the flavor.

You wake up and our goal is to make that conscious decision. The conscious decision to be great,

to live higher than your daily self, to reach your potential. I call it a frequency, right? This

authentic thing that we talk about, the organic, authentic self, is really a higher frequency of

your own self and to be comfortable with the fact that you're not a copy, you're not, or need

you be the same as anyone else. And in fact, every strength that you have put in a different place

as a weakness. For example, I've traveled and worked in the sports industry and I'm one of the

smaller people in the industry. And I was quite, you know, jealous, to be honest, of my partner,

who's an adornous and all these unbelievable athletes, until he had to fly across country with

me four times a week, right? My strength is a weakness on the football field, but my weakness is

an entirely different story when you're a middle seat on Southwest. So we need to make sure that

we're starting our day, the first action that we have is to find our highest self, our frequency.

So whatever practice that is for you could be walking your dog, going to exercise, meditate,

whatever it is for you, find what makes you feel the best, where you find that conscious frequency

and you feel I am great. Now, what's the second aspect? You only are allowed one action when you wake

up, because everything afterwards, physically and metaphysically speaking, is a reaction to that

action. And this is where most people fall down on being great. This is where most people fall

down on finding what they want, getting what they want, is because they don't know how to react.

A lot of people can have the discipline, they can have the habit to create the higher frequency,

the beginning of the day, but all they do is roll downhill the rest of the day because they don't

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