Because when you see regret in a man's eyes, it's fucking painful.

Because you can't do shit about it.

When you're 90 and you're not mobile and you're tired and it's over, you can't do it.

You can't do it. You can't build that company you wanted.

You can't spend that time with your kid. It's regret.

And it fucking drives the shit out of me.

No, look, I think failure has to be quantified.

If you fail that you've never can get up from it again, you know, that's not a good failure.

I think failure and adversity are the two things I think about.

For me, as an entrepreneur and very entrepreneurial and always in my own stuff, all the failures along the way,

even going back to the baseball card show when I was 13, that I paid $400 for a table

and nobody showed up to that baseball card show. That was a learning lesson.

Those micro failures were super, super important.

I think it depends on your stomach, right?

If you really feel like go out of business, I think people take one of two ways.

They're just finished and they're never able to get off the mat and they go in different directions.

So to me, I think quantifying the failures important to me.

They got to change, you got to evolve. Like Madonna did it right.

She reinvented herself 14 times. That's why she had a long career.

You know, like you've got to reinvent yourself.

You know, so let's talk about sports.

When you're the best athlete and you're like the guy and you're like one of the top 15 players,

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