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The Journal.

One Company’s Quest to Burst Apple’s Blue Bubble Texts

The Journal.

The Wall Street Journal

Business News, News, Daily News

4.25.8K Ratings

🗓️ 3 January 2024

⏱️ 20 minutes

🧾️ Download transcript

Summary

If you text on a smartphone, chances are you’ve seen the problem: blue text bubbles versus green texts. It's a visual symbol of the problems that Android and iPhone users have when trying to text each other. WSJ’s Nicole Nguyen on the blue-green texting divide and one company’s fight to pop Apple’s iMessage exclusivity. Further Reading: - The Fight Over Apple’s iMessage and Those Green Bubbles - Why Apple’s iMessage Is Winning: Teens Dread the Green Text Bubble Further Listening: - How Apple Lost to the EU Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Our colleague Nicole Nguyen is a personal tech columnist.

0:07.0

And like a lot of people, she's got a group chat with her family, but not just with her mom and dad.

0:14.4

It's got cousins, aunts, uncles. The group chat is called Big Fam.

0:20.5

It is currently 22-ish people deep.

0:26.0

That is a big fan.

0:28.0

It's a big fan.

0:29.0

And Nicole's big fan sends lots of messages.

0:33.0

I have to scroll a lot because it's a very active.

0:38.0

It's a very active chat.

0:40.0

Okay, let's see here. A lot of people are sending birthday messages to Uncle Dave.

0:46.7

There's a selfie of Uncle Dave at a boat parade. There are updates about my

0:52.1

grandma's knee surgery, grandma's on the move, a lot of texting, go grandma go.

0:57.0

An image of her on an iPad, sunbathing and watching K dramas. The group chat has grown over the years as kids grew up and spouses got added but one member of

1:15.0

Nicole's family has been left out. I'm Will Marquard and I'm Nicole Newen's husband. My husband Will, who has been a part of my family for almost 10 years now, is not in the chat.

1:31.7

Are you really part of the family though if you're not in the group

1:35.0

chat? You know at first I thought I was and then as other partners who joined the

1:40.1

family after me started joining the group chat I realized that maybe I'm not.

1:46.7

The reason Nicole's husband isn't on the group chat is because he has an

1:50.4

Android phone and all the members of the big fam group chat have iPhones

1:54.9

meaning the chat runs over Apple's eye message and all the text bubbles are blue

2:00.6

if Will were to join the group text using his Android, things would get messy.

2:05.0

If I added Will to the chat as an Android user, it would make a new chat.

...

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