One Big Problem in the Beauty Industry According to Valde's Founder Margarita Arriagada
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 8 April 2022
⏱️ 54 minutes
🧾️ Download transcript
Summary
The self-proclaimed "Wikipedia of Foundations," former Chief Merchant of Sephora and founder of Valdé Beauty, Margarita Arriagada, has decades of beauty industry experience to share with us, Glamgelenos. The Latina industry veteran who was responsible for launching brands like Anastasia Beverly Hills and Josie Maran joins us to give a State of the Union when it comes to how the beauty world operates, what she feels the biggest downfall of the industry has been, and what brands she still uses to this day. Plus, her take on the Metaverse and NFTS — lots of spicy topics to cover this Friday!
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Transcript
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| 0:00.0 | I think most people do not realize the cost of doing business, and particularly when there's brands, you know, that will speak to the fact that, wow, you know, beauty has all these big margins, and now we've cut out the middleman, and we can really give you the margin, and you're going to save all this. |
| 0:19.5 | And no, none of that is true, you know, somewhere along the way, you're going to, you're going to save all this and no none of that is true you know somewhere along the way |
| 0:23.6 | you're going to you're going to pay why can't beauty be an artistic product why can't beauty be a |
| 0:29.4 | collectible an object of desire that is going to appreciate in time why can it it be? Hi, Kirby. |
| 0:38.0 | Hi, Sarah. |
| 0:39.1 | Welcome to Los Angeles. |
| 0:41.5 | Welcome glamgelinos. |
| 0:44.1 | We hope you stay a while. |
| 0:47.3 | Cute. |
| 0:47.8 | That's cute. |
| 0:49.4 | All right, we've got a Sephora icon. |
| 0:52.8 | A big deal on the pot. |
| 0:54.9 | El Hefe, the main woman in charge for a very, very long time. |
| 1:01.0 | How do you say queen? |
| 1:01.9 | Oh, la rena. |
| 1:03.3 | La reina, la reina. |
| 1:04.9 | The queen. |
| 1:05.7 | La rena. |
| 1:06.4 | Oh, see, my Spanish fails me. |
| 1:09.0 | So Margarita Ariagada was the chief merchant at Sephora for many, many years. |
| 1:16.7 | A lot of people that you know and love brands, you know and love to this day, |
| 1:22.7 | consider Margarita their fairy godmother. |
... |
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