Hi everybody this is God Sad I guess most of you are now aware that Justin Trudeau has

been re-elected as Prime Minister of Canada for the third time.

And so what I thought I would do today is not focus on, you know, the fact that this happened,

but rather to talk about a particular psychological reality that relates to how

difficult it is for most people to change their opinions once that position is anchored as though it is, you know, in steel,

if it isn't concrete, it is impossible to shake someone off their position which is

exactly what makes a lot of my public engagement so difficult and why you need so much

you know, of persistence to convince people to move from an

anchored position. So if you think that losing weight over the long run is difficult. We know that roughly 95% of people

end up failing in their weight loss journeys over the long haul. Try getting to change someone's opinion now it is very rare for people to do so and there are all sorts of reasons why this happens

the reason why I'm mentioning this is because there certainly was an extraordinary amount of compelling evidence for people

who voted for him in 2015 to then not vote for him in 2019 and if that wasn't

enough to not vote for him in 2021, of course there was compelling reason for everyone to not vote for him starting from 2015,

but my point is that there was tons of incoming information.

You could argue some of it was positive, some of it was negative, but you would think that if someone like him with all of the realities that we faced with him, all of the ethical scandals, the criminal scandals, the black faces, the wokeness, the,

the, you know, being a laughing stock on the world stage and many others.

Again, I don't want to rehash all of his faults if none of that was able to

Convince a sufficient number of Canadians that it might be time to go on to someone else, it exactly proves

the adage that it is truly an impossibility or a near impossibility to alter

people's minds. And so I thought I would read for you two great quotes.

One is much longer than the other from two of my books.

One is from the Consuming Instinct, my 2011 book.

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