On direct advertising
Akimbo: A Podcast from Seth Godin
Midroll Media
4.8 • 1.9K Ratings
🗓️ 3 February 2021
⏱️ 26 minutes
🧾️ Download transcript
Summary
Digital is shifting
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.
You can find out more about Seth by reading his daily blog at seths.blog and about the workshops at akimbo.com .
To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | I have no idea if or when you were listening to this. |
| 0:05.7 | If I was selling something, if I had a pay to put this in front of you, that's a real |
| 0:10.8 | challenge because direct marketing is the idea that you pay your money, but you don't |
| 0:18.3 | take your chances because you know exactly when someone turns around and pays you. |
| 0:23.7 | Hey, it's Seth. |
| 0:26.2 | And this is a Kimbo. |
| 0:33.7 | In March 2020, I did a Zoom call with my team about how we were going to spend time and |
| 0:40.9 | money promoting and advertising the Kimbo workshops. |
| 0:44.9 | I decided it would be fun to record that 15-minute rant that started our conversation. |
| 0:51.2 | And so here it is. |
| 0:53.2 | Before we back in a second, with more about how Google is walking away from direct advertising. |
| 0:59.4 | But first, here's an unmeasurable, untrackable ad from our sponsor. |
| 1:12.6 | It's back. |
| 1:13.6 | The real skills conference is back. |
| 1:15.0 | An actual conference. |
| 1:16.0 | You don't have to get on a plane, but you do need to interact face-to-face online from |
| 1:21.5 | wherever you are. |
| 1:23.5 | Two hours of interaction on your toes with real people talking about the things that matter. |
| 1:30.4 | The skills that help us make a difference. |
| 1:32.9 | A Kimbo is back running it again. |
| 1:35.8 | To find out more, visit a Kimbo.com slash go for all the details. |
| 1:41.3 | The people you meet will change your life. |
... |
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