Support for this special series comes from Mint Mobile, like anyone who's out to get ahead.

Scott Galloway knows good advice when he hears it. That's why he's got so many certified experts on the show.

But sometimes, the best advice comes from the least likely places.

Like tips on saving money from a cell phone provider. Mint Mobile is the expert and

not overspending on your cell phone bill with premium wireless plans for

15 bucks a month when you buy a three month plan. Head to mintmobile.com slash

proff gee to learn more and stick around for advice from another unexpected expert later on in the show.

$45 upfront payment required equivalent to $15 per month.

New customers on the first three month plan only, Speed slower above 40 gigabytes on unlimited plan.

Taxes and fees extra.

See Mint Mobile for details.

Welcome to the property pod's office hours.

Today we're kicking up a special three-part

series, Uno-Dose-Tress. That's right.

Featuring some of our favorite Office Hours moments, Best of Business, Best of Career, and best of parenting. Not good

business or good career or good parenting, but the best of in today's

episode we start with best of business where we'll answer your questions

surrounding the brand era, big tech companies, and their ethical responsibility, and when a founder CEO should step down.

So with that, first question.

Hi Scott, Matt here, and a big fan of your podcast. I followed you for a while and one of your enduring takes has been that advertising and building brand through paid media is a dying business strategy.

Outside of some companies seeing hyper growth without big media budgets, mainly in the tech sector,

most major firms continue to increase budgets, and those tech companies are now some of the biggest advertisers in the world.

...