This is 99% invisible. I'm Roman Mars.

Every morning I wake up, roll over, pick up my phone, and check Twitter.

I'm not proud of this.

It's just the way it is.

Twitter always struck me as the social media platform that was the most like broadcasting.

It's an ongoing global conversation.

You can jump into get a sense of what's going on in the world and jump out

It's a lot like scanning through a radio dial, but it's mainly comprised of people you know and the people they know

Telling you about their day reacting to

shocking news making jokes and sending around links. I tweet at Roman Mars by the

way if you haven't heard me say that before. And sometimes I tweet at Truffelman.

Because this producer's name is Avery Truffelman.

But if you want to find out about the show in general,

there's a hashtag for it.

It's hashtag 99 p. I. The hashtag of course is comprised of two

vertical lines intersecting two horizontal lines that looks like a tic-tac-to-board.

In the current digital world the hashtag identifies movements, events, happenings,

brands, topics of all kinds. Hashtags help people gather.

That's incredible power to give to like individuals.

And as a character, I mean awesome, it's got like this little typographic superhero story now.

And this superhero story stars Chris Messina.

I'm Chris Messina, the inventor of the hashtag. I'm a designer and

...