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On the Media

October 4, 2002

On the Media

WNYC Studios

Newspaper, Radio, Newspapers, News, Journalism, Amendment, Society & Culture, Advertising, Brooke_gladstone, History, Transparency, Magazine, Media, Politics, Studios, Wnyc, Npr, Technology, Micah_loewinger, Tv

4.69.1K Ratings

🗓️ 5 May 2011

⏱️ 53 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

From WNYC in New York, this is NPR's On the Media. I'm Brooke Gladstone.

0:22.4

And I'm Bob Garfield. For 20 years, news organizations have increasingly acted as election campaign truth squads,

0:30.2

vetting TV ads for the sort of vile misrepresentations that have so contaminated the political process.

0:36.6

Some believe that such vigilance has chastened sleazy political consultants, at least in the

0:42.6

arena of the 32nd spot, but electioneering has adjusted and is now far beyond a mere media buy.

0:50.4

Pamphleteering, push-polling, last-minute automated telephone barrages have simply moved the slees elsewhere,

0:57.7

often below the radar of the Truth Squads.

1:00.6

So now, to combat such guerrilla tactics, ABCNews.com is deputizing the electorate,

1:07.5

asking readers and viewers to keep their eyes open for campaign excesses.

1:12.3

Mark Halperin heads the political unit of ABC News.

1:15.2

He joins us now.

1:16.0

Mark, welcome to O.T.M.

1:17.1

Thank you so much, Bob.

1:17.9

You describe suspect political communications as messages that are false, logically flawed, racist or race-baiting,

1:26.6

religion-bating, sexist, class class warfaring, or deeply personal.

1:31.6

That's a lot of nasty stuff. What forms does it take?

1:35.0

It can be as low-tech as a flyer left on a windshield Sunday before the election and as high-tech as internet emails or pop-up ads, the content, of course, is what matters,

1:46.5

but these delivery systems are, whether they're low-tech or high-tech, very hard to track,

1:50.9

even for a news organization that's willing to make the effort.

1:53.5

Now, you've covered a lot of election cycles, and you've seen plenty of sleighs,

1:59.1

but there was one particularly egregious example from the past that

2:03.7

inspired this whole watchdog program. Is that right? In 1996 in the Republican primary in New

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