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Boss Files with Poppy Harlow

Oath CEO Tim Armstrong: Building Brands

Boss Files with Poppy Harlow

CNN

Business, Entrepreneurship

4.6538 Ratings

🗓️ 16 October 2017

⏱️ 59 minutes

🧾️ Download transcript

Summary

Tim Armstrong, CEO of Oath -- the newly merged AOL and Yahoo -- shares the importance of building trustworthy brands in today's media landscape, his take on the fake news problem, and why he's on a mission to have women represent 50% of the company's leadership by 2020. Produced by Haley Draznin, CNN.To learn more about how CNN protects listener privacy, visit cnn.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

In this episode of Boss Files, we reach over a billion consumers a month right now, and we have some of the largest brands in the world for digital.

0:08.3

Tim Armstrong, CEO of Oath, the new company that brings together AOL and Yahoo.

0:15.0

Why he left his high-flying gig at Google more than a decade ago to rebuild AOL and the challenge that lies ahead as he

0:23.0

leads Oath to compete against the likes of Facebook and Google. Plus, why he says it's a mistake

0:28.9

to count Amazon out of this space and how he sees the issue of fake news online. Humans want to become

0:35.3

members of brands where they understand what they're

0:37.8

getting, how they're getting it, and what they're involved and what they believe in.

0:41.1

Also, why he's committed the company to having 50% female leadership by 2020. His daughter's

0:48.3

impact on that decision. Here's my conversation with Tim Armstrong. Tim, thank you for doing this.

0:53.9

It's nice to have you here.

0:55.1

We've spoken many times.

0:56.7

I've interviewed you many times, but never before as the CEO of Oath.

1:00.7

This is a totally new adventure for you, the combined AOL and Yahoo.

1:06.3

What is different for you today as you sit here as CEO of this combined new company than it ever was before?

1:12.7

Yeah, I think, you know, at the outside landscape, the world is changing so much. So I think

1:18.3

our company changes, but really the world's changing consumers. If you look at the adoption of

1:21.9

mobile that's happened and the fact that there's another half of the world's population that's going to come on,

1:26.8

the world is changing right now dramatically overall.

1:30.1

So that creates a lot of change inside the company.

1:32.1

And then inside the company, we went from being AOL, which was an internet pioneer and had scale and was an exciting opportunity.

1:39.6

Today we're part of Verizon overall, but we also just bought Yahoo.

1:43.5

So we reach over a billion consumers a month right now, and we have some of the largest

...

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